Ways to Highlight Corporate Social Responsibility in Your Marketing Strategies

As people’s social and environmental awareness grew, the term Corporate Social Responsibility (CSR) became widely discussed in corporations and consumer groups. Corporations started committing to CSR in order to leave a more positive impact on their communities, while consumers considered CSR an important factor in their purchasing decisions. But what is CSR, really? It’s a broad

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work environment

Easy Tips to Make Your Work Environment More Appealing

A study done by Gettysburg College shows that the average person spends around 90,000 hours in the workplace over a lifetime. Typically, people spend a lot of time at work. This means that this should be a welcoming place not only for workers but also for clients. In fact, there is a significant relationship between

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Planning to Be an Entrepreneur? Here’s How to Prepare Your Family

Parents often look to business as the ultimate financial solution. No more extra hours and endless presentations to bag the next promotion. No more waking up at ungodly hours to beat the traffic and make sure you’re not getting deductions on your salary. More importantly, you’ll have more than enough to give your spouse and

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business meeting

What Businesses Can Gain from Being Ethical

In recent years, more brands are calling themselves “ethical.” They are the antithesis of brands such as Forever 21 and Ikea. They deliver products and services that, although slightly more expensive, do not cause harm to people, animals, and the environment. These brands pay the people who manufacture their products a living wage, not keep

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woman with talc powder

The Talc Powder Controversy: Why It Could Matter to Women

The brand Johnson & Johnson (J&J) has long been associated with gentle, safe body care products until 2017. During this time, a Virginia woman named Lois Slemp sued (J&J) for millions, blaming many of its products, including the iconic baby powder, as the cause of her ovarian cancer. The Missouri court compelled the giant brand

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content marketing

Content Marketing: Important Factors to Consider

Since we live in a society that promotes competition, hundreds of businesses want the attention of their target market. That said, many companies will invest in their marketing strategies to draw in more engagement and leads. So what’s a great way of winning the hearts and minds of your target market? Most experts would say

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modern building

Vital Exterior Maintenance Activities for Your Community Business

Maintaining your establishment is perhaps one of the most tedious and costliest factors of running a business. Nevertheless, no business can go without proper building maintenance — and that is especially true for exteriors. Before we delve into the most important maintenance tasks for your business exteriors, here are the reasons why maintenance is crucial

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overhead view of the neighborhood

Signs of a Family-friendly Neighborhood You Should Check

When buying a new home for your family, one of the most important things to look for is how suitable the neighborhood is to raise a family. It’s not just about the curb appeal of the house or the number of bedrooms and baths. The location will pretty much define your family’s experience and influence

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job applicants

How to Spot and Manage Job Hoppers

Recruiters and HR personnel have been rejecting job hoppers attempting to join their organizations for a long time. That’s because many don’t trust applicants who have short employment histories with different companies or employers. If you or your recruiting team still abide by this approach, you may be missing out on many potentially talented hires.

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