In theory, content marketing for your eCommerce websites sounds promising and easy. You may even brush it off. How difficult would it be to come up with great content for your website? You can write a blog post before going to bed, post it on your website, and call it a day. But it is not as simple as that. Great content takes a lot of time and research. You don’t simply string words together and expect that to attract web visitors. Your site’s content should be deliberate and well-targeted.
Relevance
Effective content marketing strategies will drive web traffic to the roof. But you have to learn what makes for great web content. Relevance is the key to producing content for your eCommerce site. If you are a bail bonds service company, write about different situations when your clients might need your services. Talk about what you can offer to your clients. Discuss in detail what bail bond is and how your company can help them.
Engagement
But more than talking about what your company can offer (that’s the easy part), you should also learn how to engage your readers. You should make them think. Your content should make them want to learn more about what you’re offering. It should intrigue them. Blog posts are one way of doing that. You see these types of content all over the internet. The harder part is figuring out to keep their interest.
Media
Your audience is not going to keep wandering to your website to read one blog post after another. You have to mix it up. People are visual creatures. They retain more information when they “see” it rather than when they read it. You have to include photos, videos, infographics, charts, and animation in your posts. That will not only catch your readers’ attention, but they will keep the information in their consciousness. They will remember these things better. As a result, they’ll keep coming back to your site and might even refer to you to their friends.
Guests
Site owners don’t always link back to product pages. You should know that. You’re not likely to link to a business’ product pages, even ones that are not your competitors. However, you do need inbound links if you are to rank higher on search engines. Google, for example, ranks a site better if there are authoritative posts linking back to that site.
A good way to get around this hurdle is to create engaging and effective content, then submit that to guest blogging platforms operating within your sector. Other bloggers might also offer you the chance to write for their sites. If your post gets accepted, you will automatically create a quality backlink for your website. You should choose the site where you will guest blog. Make sure they have the right audience that you are targeting.
User-generated Content
User-generated content is the kind created by your customers specifically about your brand and products. These can include video clips of how they are using your products. This kind of content comes in the form of testimonials, reviews, and recommendations. Studies showed that user-generated content is 85% more effective and influential than brand-created content.
Why is that? User-generated content looks more authentic. It convinces potential buyers more. People are more likely to believe those who have used the products or had experience with a business’ services. But it is not only through a blog post that consumers can help market your brand. They can use hashtags, too, in mentioning your brand to raise brand awareness.
Content on eCommerce isn’t just about on-page marketing. You can also use content in your email marketing strategies. Bring your site’s content to their personal emails by sending them monthly newsletters, event flyers, drip campaigns, ad-hoc newsletters. This way, even if they don’t visit your site as often as you want, you still have a chance of reaching out to them.
One of the most effective ways to use email marketing is to send customers a drip campaign. It’s a consistent and continuous process of sending potential customers messages intended to persuade them to purchase from your eCommerce site. Drip campaigns can be in the form of order confirmation, shipping notification, package delivered, and follow-ups.
But all of these are for nothing if you don’t remain consistent with your message. It should resonate across all your marketing strategies. You should also make sure to update your sites and social media profiles regularly. Once your customers have gotten used to hearing from you regularly, it will be easier to convince them of the merits of your offers.
