The world of marketing is constantly evolving. The rise of PPC services, social media, and mobile technology has had a significant impact on the way marketers reach out to their target consumers. With so many new opportunities for advertising, it can be difficult to figure out which avenues are best for your company’s needs.
However, while it’s essential to keep up with the changing times, it’s also crucial to continue incorporating traditional marketing methods into your current digital strategies. Doing so can ensure that you will reach a broader audience and maximize your exposure to a greater number of potential customers.
So, here are four ways that your business can combine old-school techniques with new-school technologies to maximize exposure and give you an extra leg up on the competition:
1. Invest in Print Advertising
Print ads are still one of the most effective ways to reach many people and to quickly get your company’s name out there. While print ads may be more expensive than they were several years ago, the impact they make on your business is still worth every penny.
Additionally, with the rise of mobile technology, print ads are easier than ever to distribute. Many businesses take out ad space on their local newspaper’s websites so that anyone with internet access on their smartphone or tablet can easily access their ads.
This makes it more practical to invest in print ads because they are no longer location-specific but rather viewed by consumers all over their towns or cities. That’s why investing in print ads is still among the best traditional marketing tactics to include in your digital strategy.
2. Use Influencers Through Native Advertising
Native advertising can help bring in new customers and increase brand awareness. This unique form of advertising allows your business to work closely with influential people, like bloggers or celebrities, to promote your products and services.
Moreover, you can connect with influencers on social media platforms, like Twitter or Instagram, and encourage them to share your posts with their followers. This will give you the chance to reach a much larger audience than you could on your own while simultaneously spreading awareness about your business.
Through influencer marketing, both parties can benefit greatly from the partnership. The influencer gains increased exposure and receives compensation; on the other hand, the business can boost its brand awareness and reach numerous targeted consumers.
And with the popularity of social media platforms on the rise, native advertising is one of the best ways for you to incorporate traditional marketing methods into your digital strategy. You can effectively spread the word about your company while also increasing your audience size substantially.
3. Make Your Business Shine on Social Media
Utilizing each social media platform available can help boost the popularity of your brand and bring in more leads. Be sure that you are regularly posting fresh content that your customers want to see. This will keep you connected with your target consumers and make sure they are spreading the word about your business.
That’s why, if you haven’t already, it’s time to beef up your social media presence. You can then turn these followers into loyal customers by offering them exclusive deals and promotions so that they feel like they are part of the “in-crowd” for shopping at your business.
Using social media can be an amazing way to incorporate traditional marketing strategies into your digital strategy because it gives you a wider audience and increases your brand’s visibility.
4. Add Personalization to Your Email Blasts
Email is one of the most popular modes of communication today. You can connect with your customers and clients whenever you want simply by sending out an email blast that contains information about new products or services, upcoming sales or promotions, etc.
Implementing this type of marketing strategy will strengthen customer relationships and increase awareness about your brand. However, to truly stand out, you need to use personalized subject lines that are eye-catching and engaging.
You can also take this opportunity to promote your social media sites or email newsletter by including these links in your emails. Your customers might be more likely to sign up for your newsletter if they know they will receive coupons, sales alerts, and other helpful information about your business.
Remember that just because digital marketing is popular doesn’t mean you should implement it for all your marketing strategies. Utilizing both traditional and digital marketing strategies can help you strengthen customer relationships, increase brand awareness, and promote your business in unique and engaging ways.
